Meet Our Founder - Beth Thorson

Meet your founder and Fractional CRO trailblazer, Beth Thorson. She has led transformative initiatives at industry leaders including Flexport, SEKO Logistics, and C.H. Robinson, and has been recognized by Forbes as a subject matter expert in go-to-market and sales within the supply chain and logistics sectors. Beth combines strategic acumen with a hands-on approach to deliver immediate and lasting impact.

Her work with growth-stage organizations builds on experience scaling companies like Flexport, C.H. Robinson, SEKO, and multiple AI and SaaS ventures. With expertise in GTM strategy, channel sales, and revenue acceleration, she has driven growth from $0 to $500M at two separate organizations through process discipline, grit, and cross-functional alignment.

Beth is known as an empathetic, energetic leader whose enthusiasm is contagious. She thrives on helping clients achieve breakthroughs, which is one of the core reasons Relentless Growth Collective continues to grow its impact and client base.

Her entrepreneurial journey began in fifth grade, delivering newspapers and managing subscriptions. After climbing too many roofs to retrieve misthrown papers, she transformed her family’s pantry into a makeshift office, appointing her younger sister as her executive assistant. From those early experiments to executive sales roles in supply chain and logistics, Beth has always brought drive, creativity, and resilience to her work. Today, she channels that same energy into every client engagement—helping companies scale faster, align teams, and build ecosystems that endure.

In addition to her commercial expertise, Beth is a Licensed Customs Broker and a Six Sigma Master Black Belt. She has also had the privilege of working under world-class executives and founders such as Dave Clark (Amazon, AWS), Teresa Carlson (Microsoft, General Catalyst), and Ryan Petersen (Flexport). Learning from their leadership has provided Beth with insights she now incorporates into every engagement at RGC.

“I've always been passionate about enabling others to achieve their highest potential. I founded Relentless Growth Collective to give founders and companies access to the expertise, resources, and community they need to scale smarter and faster.”
— Beth Thorson, Founder of RGC

For growth-stage companies building the infrastructure and technology of our future

With over 30 years of experience across supply chain, logistics, and technology, RGC combines deep industry expertise with hands-on execution to engineer high-velocity growth. Our team is relentlessly curious, energetic, and results-driven—fueling our mission to help you scale smarter, align your operations, and reach your ideal customers with precision.

The Founders Collective is where execution meets strategy. Together, we accelerate growth.

Unlock Growth with Expert Guidance and Ecosystem Insight

As an RGC client, you gain more than advice—you gain strategic leadership and execution support. Our team combines deep operational, sales, and GTM expertise with hands-on ecosystem advisory to help your company scale efficiently and sustainably.

Our approach ensures your teams are aligned, your revenue engines are optimized, and your growth strategies are actionable from day one.

What You Gain as a Growth-Stage Founder:

Fractional CRO Leadership

Embed executive-level guidance to align strategy, operations, and revenue growth and sales operations from day one.

Go-to-Market & Ecosystem Strategy

Design and execute GTM plans that leverage partners, platforms, and market insights to unlock hidden growth opportunities.

Cross-Functional Alignment

Break down silos across sales, marketing, operations, and product with repeatable, metric-driven systems.

Revenue Acceleration & M&A Strategist

Implement proven processes, dashboards, and KPIs that drive immediate impact and measurable results.

Quarterly Strategy Sessions

High-impact sessions to assess progress, refine strategy, and set clear, actionable growth plans.

AI & Tech Enablement

Leverage curated tools and technology partnerships to streamline workflows, automate operations, and scale efficiently.

Board of Directors/Executive Advisors

Will Urban

Board Member/Executive Advisor
Will is a partner at R7 , an early-stage venture capital firm specializing in the untapped potential of physical industries within the new industrial economy

Will is the former Chief Revenue Officer of Flexport. During his time at Flexport, Will spearheaded innovative strategies that propelled the company while revolutionizing the global freight forwarding and logistics sector. During his tenure, Will lead the revenue growth of Flexport, moving the company from $600m annual sales to over $4.5b in a 3 year period all through organic growth.

With his operational expertise in global trade, logistics and supply chain, and after seeing literally thousands of companies navigate global trade over the years, Will now puts his passion and industry knowledge to work helping companies of all sizes and maturity grow.
Riley Banks

Board Member/Advisor
Riley brings over 20 years of experience across logistics, supply chain, and transportation technology, working with mid-market 3PLs, shippers, and freight tech startups. Through his consulting practice, Banks Logistics Partners, and in his current role leading Customer Success & Solutions at Parade, Riley helps companies identify and extract value from their operations and technology—quickly and with confidence.
His work spans everything from uncovering inefficiencies on the warehouse floor to mapping out platform strategies that scale. Teams trust him for his clarity, depth, and ability to connect business outcomes to operational execution.
Outside of work, Riley is a committed cyclist, lifelong learner, and passionate restorer of old homes and processes alike.
We’re thrilled to have his perspective and energy on our board.
Jessica Lee

Board Member/Strategic Partner
Jessica is not your average consultant—she’s the spark in the room, the process whisperer, and the strategic partner you didn’t know you were missing. Vivacious and solution-oriented, Jessica brings charisma and clarity to every engagement, infusing energy, expertise, and creativity into the businesses she serves.
A leader in her field, an unmatchable Fractional COO and a cultural contributor at heart, Jessica has a flair for seeing what others cannot—pinpointing hidden inefficiencies, unlocking scalable pathways, and building momentum that lasts. Whether she’s streamlining operational bottlenecks or helping teams delegate, automate, and delete their way to higher performance, Jessica brings a fresh, practical approach grounded in real-world impact.
A curious learner and an influential collaborator, Jessica stays at the forefront of cutting-edge tools and frameworks. Her ability to blend practicality with innovation makes her one of the most sought-after consultants in the game.